Flooring Product Campaign
A perfect example of using flooring materials in a way to demonstrate it’s durability through all seasons.
Client
Lightbox Creative, Drury, New Zealand.
Godfrey Hirst, New Zealand.
Challenge
Build a structure that can withstand all weather conditions specifically for a product campaign and then for in-store promotion.
Materials used
Structural Timber, Hybrid Flooring, Saw, Glue, Masking Tape
The Hybrid houses were cool jobs!!! We built one initially for the promotion of a flooring product for Lightbox Creative and after an expo where it was on display another one was commissioned to travel New Zealand to various Godfrey Hirst outlets for continued promotion.
The first house had an interesting brief; to be carried to remote corners of NZ and placed in situations to resemble extreme climate conditions and survive!! It had to be strong and durable to travel in a vehicle around the windy NZ roads yet light and easy enough to be carried by two people across various terrains.
The second was to be transported store to store on a pallet so making them light weight wasn’t as crucial.
The product itself didn’t allow any fault with the mitres as the backing was a light grey colour meaning that they had to be perfect!! They both turned out great and can be seen in Godfrey Hirst stores around New Zealand.